Attention
to retail

As inflation and costs continue to rise, the need to access credible ranges and lower prices is key to supporting margin growth and the opportunity to invest.  

The cost-of-living challenges for customers remains significant and own label continues to see growth across all channels. Consumers are seeking value without a drop in quality or choice

WRBG supports retailers with e-tender auctions on own label ranges by combining multiple retailer volumes in order to secure higher quality and lower prices.

“Across 2025 WRBG has delivered double digit COGS reductions on significant categories.”

  • WRBG enables retailers to access lower prices by using multiple business volumes.

  • Proposition detail is agreed in advance

  • We use your incumbent suppliers as well as potential new suppliers

  • Logistics detail is agreed in advance

  • WRBG run the e-auction on your behalf

  • Our goal is to enhance and support buying teams