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For retailers

Attention to retail

As inflation and costs continue to rise, the need to access credible ranges and lower prices is key to supporting margin growth and the opportunity to invest.

(01)The context

The cost-of-living challenges for customers remains significant and own label continues to see growth across all channels. Consumers are seeking value without a drop in quality or choice

WRBG supports retailers with e-tender auctions on own label ranges by combining multiple retailer volumes in order to secure higher quality and lower prices.

(02)The result
Across 2025 WRBG has delivered double digit COGS reductions on significant categories.
(03)How WRBG works for you
01

WRBG enables retailers to access lower prices by using multiple business volumes.

02

Proposition detail is agreed in advance

03

We use your incumbent suppliers as well as potential new suppliers

04

Logistics detail is agreed in advance

05

WRBG run the e-auction on your behalf

06

Our goal is to enhance and support buying teams

Tell us your ranges and volumes — we’ll show you the gain.