About us
We partner with retailers and wholesalers to unlock improved costs by leveraging increased buying scale. Through industry experience, commercial insight and smart thinking, we deliver measurable cost improvements that support long-term growth.
Key focus
We focus on unlocking better value, quality, & prices on retailer own brands
By increasing buying scale, we can access a wider range of suppliers and products
We help improve buying margins
How we work
WRBG facilitate state of the art e-auctions to help unlock value
We support buying teams to access improved buying scale
We simplify sourcing so that suppliers can access multiple retailers quickly and efficintly
By agreeing aligned buying scope across multiple retailers & wholesalers, we can access improved buying terms
All aspects of the proposition are aligned to ensure optimum scale is achieved with suppliers