About us

We partner with retailers and wholesalers to unlock improved costs by leveraging increased buying scale. Through industry experience, commercial insight and smart thinking, we deliver measurable cost improvements that support long-term growth. 

Key focus

  • We focus on unlocking better value, quality, & prices on retailer own brands

  • By increasing buying scale, we can access a wider range of suppliers and products

  • We help improve buying margins

How we work

  • WRBG facilitate state of the art e-auctions to help unlock value

  • We support buying teams by creating access to improved buying scale

  • We simplify sourcing so that suppliers can access multiple retailers quickly and efficiently

  • By agreeing aligned buying scope across multiple retailers & wholesalers, we create efficiency for suppliers

  • All aspects of the proposition are agreed pre-tender so that retailers get what they need and suppliers understand what the customer wants.

  • "The WRBG has helped us achieve double digit COGS savings on several key commodity categories which has helped us lower prices."

  • "The E-auction facility led by the WRBG has allowed us to access new suppliers with high quality ranges and expertise."

  • "The WRBG process has allowed us to access several NPD lines over the last 18 months which have given our customers new products in our own brand ranges."

  • "The process is clear, efficient, and gives us confidence that we are buying at the best possible price. In a tough market, this assurance is critical."

Get in touch today.

Ayaz Alam - Managing Director

Ayaz Alam is a commercial leader with 30 years of experience in the UK grocery industry. Ayaz has held senior leadership roles on the trading floors of Asda, Co-op, and Morrisons.

Michael Fletcher - Non exec Chairman

Michael has global commercial experience of both Retail and Wholesale operations and a great track record in developing and delivering award winning customer propositions, and importantly, the sustained improvements in financial performance necessary to fund them.

Book a consultation