About WRBG
About us
We partner with retailers and wholesalers to improve costs through increased buying scale, leveraging industry experience and commercial insight for measurable cost improvements that support long-term growth.
Unlocking better value, quality, and prices on retailer own brands
Accessing wider supplier and product ranges through increased buying scale
Improving buying margins
Facilitate state-of-the-art e-auctions
Support buying teams with improved buying scale access
Simplify sourcing for supplier efficiency
Align buying scope across multiple retailers and wholesalers
Pre-tender agreement on all proposition aspects
Ayaz Alam
Managing Director
30 years of UK grocery industry experience, with senior leadership roles at Asda, Co-op and Morrisons.
Michael Fletcher
Non exec Chairman
Global commercial retail and wholesale experience, with a track record in award-winning customer propositions.
The WRBG has helped us achieve double digit COGS savings on several key commodity categories which has helped us lower prices.
The E-auction facility led by the WRBG has allowed us to access new suppliers with high quality ranges and expertise.
The WRBG process has allowed us to access several NPD lines over the last 18 months which have given our customers new products in our own brand ranges.
The process is clear, efficient, and gives us confidence that we are buying at the best possible price. In a tough market, this assurance is critical.